Figma templates
Figma ad testing templates are pre-formatted layout frames designed for social media platforms and digital news websites. These templates simulate real online environments, including platforms like Facebook, Instagram, LinkedIn, X, YouTube, and news outlets like The New York Times or BBC, so you can evaluate visual attention on your creative assets in a realistic context.
Strategic value
Testing an ad on a blank canvas does not accurately reflect how viewers engage with media online. Placing your design inside a realistic mock template allows the predictive attention algorithm to measure how effectively your ad draws focus away from surrounding digital clutter and competing content.
How to test your ad designs in Figma
- Open the display ad testing template link social media template provided in your resource guide to access the Figma template file.
- Click Get copy in the top right corner of Figma to duplicate the templates into your workspace.
- Select your desired platform frame from the Ad Templates page menu on the left.
- Import your creative design and paste it into the paste your image here layer inside the selected frame.
- Open the Figma menu, navigate to Plugins, and launch the expoze.io plugin.
- Select your preferred workspace destination from the dropdown list.
- Click the frame containing your ad design and select Create heatmap.
💡Pro Tip
Always test your design variations in multiple template frames. An ad that successfully grabs attention in a clean social media feed might struggle on a dense news website, so comparing performance across different digital environments ensures your creative breaks through the clutter anywhere it runs.