How to integrate junbi into your ad creation process
junbi is a predictive video analysis platform that evaluates your ad creatives before, during, and after launch. It provides data-driven insights to help you continuously improve campaigns and maximize performance.
The Strategic Value
Consistently testing your creatives prevents wasted media spend. By applying scientific principles to your workflow, you understand exactly how your audience processes visual information and where you need to make adjustments to increase impact.
How to use junbi at every stage:
- Before creating a new ad: Run your past ads through junbi to analyze what worked and what failed. Use these insights to shape a stronger creative strategy for your next campaign.
- While producing and refining your ad: Once your rough cut is ready, test it with junbi. You will receive feedback based on our four core effectiveness drivers. You will see an ad-level Overall Score for a holistic performance prediction. You will also get detailed insights on Brand Attention, Ad Breakthrough, and Cognitive Ease. Reviewing these drivers over time helps you fine-tune the video before going live.
- When comparing ad variations: If you are not sure which version of your ad will perform better, upload the two videos separately. You can then open the results pages and review them side by side to confidently choose the strongest variation based on data.
- Before finalizing your ad strategy: junbi benchmarks your ad against over 20,000 real YouTube ads. This gives you a clear picture of how your asset stacks up in effectiveness and highlights where you can make quick improvements.
- After your ad has launched: Compare your junbi results with real-world metrics like Click-Through Rate, conversions, and watch time. This helps you connect predictive insights to actual performance and refine future ads for even better results.
💡Pro Tip:
The Overall Score is a single summary metric for your entire video and does not have a timeline. To find specific moments to edit or improve, always look at your Brand Attention, Ad Breakthrough,and Cognitive Ease drivers over time. This second-by-second diagnostic view shows you exactly when viewers lose focus or miss your brand.