Can I test Traditional TV ads in junbi?

Yes, you can test traditional TV ads in junbi as long as the ad is up to 90 seconds long. However, junbi currently doesn't offer a dedicated TVC benchmark set to benchmark and predict the performance of your ad. A benchmark for traditional TVCs is currently in the works and is expected to be available in Q4 2026.

The Strategic Value

Comparing your creative to the correct benchmark is crucial for accurate predictions. Traditional television commercials and YouTube ads have fundamentally different viewing behaviors, narrative styles, and attention spans. Testing an ad against the wrong benchmark can lead to misinterpreting the actual effectiveness of your creative.

Connected TV vs. Traditional TV

You will notice that junbi offers a Connected TV option in the viewer mode settings. It is important to understand the difference between this mode and traditional television.

• Connected TV: This viewer mode simulates a user watching YouTube through a Smart TV application. The viewer is engaged specifically with the YouTube platform and its ad formats.
• Traditional Linear TV: Our neuroscientific research at alpha.one shows that traditional television viewers behave very differently. They often multitask, change channels during commercial breaks, and pay significantly less direct attention to the screen. Traditional TV ads also tend to be longer and more story-driven. Because of these distinct behavioral differences, we do not currently offer a benchmark tailored for traditional TV broadcasts.

How to test a TV ad using junbi

If you still want to run your TV commercial through junbi to get a baseline understanding of its visual performance, you must set it up as a YouTube ad.

1. Ensure your video file is formatted as an MP4, MOV, or M4V.
2. Confirm the video is under 90 seconds long.
3. Upload the file to your junbi dashboard.
4. Select Connected TV as your viewer mode to simulate a large screen experience.
5. Select the non-skippable ad format, closely resembling a traditional TV commercial.
6. Run your prediction.

💡 Pro Tip:

We are constantly evolving the junbi platform and researching new predictive models. If testing traditional TV ads is a critical requirement for your team, please let us know. From your junbi dashboard, click the question mark icon in the upper right corner to open the Knowledge Base. From there, click the blue question mark icon in the bottom right corner to send a message to our support team so we can discuss your specific use case and explore potential solutions.