Understanding visual attention heatmaps

A heatmap is a visual representation of data where predicted attention values are depicted by color intensity. In expoze, heatmaps simulate human visual processing to show where viewer focus lands on static design assets during initial exposure.

Heatmap preset types

When uploading an image to expoze, you select your heatmap preset directly inside the upload window. You can also adjust your view at any time using the Preset dropdown menu next to your processed image.

Normal preset

The Normal preset is the default visualization style and the easiest to interpret quickly. High attention peaks appear as dark red clusters, fading into cooler tones for lower attention regions. Ideal for: Quick creative reviews and general visual hierarchy testing.

Scientific preset

The Scientific preset uses a linear color distribution for strict quantitative analysis. A peak with twice the brightness of another peak is predicted to receive exactly twice the visual attention. Ideal for: Detailed quantitative research and side by side comparisons with physical eye tracking data.

Reveal preset

The Reveal preset darkens low attention regions of your design, making opaque any area that fails to grab visual focus. Only high attention focal points remain clearly visible. Ideal for: Instantly spotting negative space and identifying design components that viewers overlook.

Color blindness preset

The Color blindness preset applies high contrast color palettes designed to be easily distinguishable for color blind users. Ideal for: Teams requiring accessible visual reporting options.

How to select and change heatmap presets

Click Upload inside your project folder.
Drag your image into the upload window.
Select your preferred heatmap preset from the menu prior to processing.
Click Process to generate the prediction.
Open your processed image and use the Preset dropdown menu above the viewer to switch visualization styles at any time.

💡Pro Tip

Switch to the Reveal preset during final creative reviews. If your primary logo or main headline is hidden behind the dark overlay, adjust element contrast or position to pull visual attention back to your core brand message.