How to create and manage Areas of Interest (AOIs)
An Area of Interest (AOI) is a customizable selection tool used to isolate specific regions of a static image and extract visual attention metrics for those targeted areas. Creating AOIs allows design teams to evaluate how much visual focus key elements receive relative to the overall asset surface area.
Strategic value
Isolating design elements with AOIs transforms visual heatmap predictions into precise numerical percentage scores. This quantitative data allows creative teams to measure brand visibility accurately and benchmark performance across layout variations.
How to create and manage Areas of Interest
Creating an AOI
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Open your image inside the media viewer.
Click Areas Of Interest on the left navigation bar.Click + Create new AOI or select a suggested preset label like Brand, Product, or Text.Select your desired shape from the menu:- Square: Standard rectangular selection box.
- Triangle: Three-sided shape ideal for angled graphics.
- Circle: Round shape designed for circular badges and logos.
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Polygon: Multi-point custom shape. Click along the outer edges of your target area to place points, and double-click to complete the shape.Drag the green shape over your target design element and pull the bounding edges to adjust its size.
Copying, hiding, and deleting AOIs
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Select an existing AOI on the canvas or in the left menu list.
Press Ctrl+C then Ctrl+V (or Cmd+C then Cmd+V on Mac) to copy and paste the shape.Click the Eye icon next to any AOI in the left menu list to hide or show its overlay on the media viewer.Delete an AOI using either of these quick methods:- Double-click the AOI shape directly on the canvas and select Remove.
- Click the Pencil icon next to the AOI name in the side panel list and select Remove.
💡Pro Tip
Use keyboard shortcuts Ctrl+C and Ctrl+V (or Cmd+C and Cmd+V on Mac) to copy exact AOI dimensions across different design variations. Reusing identical AOI shapes ensures standardized attention score comparisons across all test assets.